Kia sales in the U.S. expected to exceed 500,000 vehicles in 2012

Article by Christian Andrei, on October 21, 2011

Sales of Kia in the United States are expected to exceed 500,000 vehicles in 2012, Seoul-based Vice Chairman Hank Lee disclosed in an interview. He added that the dealer network will expand from 760 to 800 stores in 2012. He further revealed that Kia anticipates selling 470,000 new automobiles this year, an increase from 356,268 units in 2010.

Through September, U.S. sales increased 37 percent to 367,405 units, outperforming the company's whole-year sales record established last year. Moreover, Lee stated Kia is bringing in new dealers in the U.S., while replacing stores with poor performance as well as bettering current dealerships.

However, the company's primary target is strengthening dealers in 20 core markets in the U.S. Lee added that they are attracting "good candidates" willing to invest in the brand. "The number is not as important as the quality," he stated. Lee revealed that in the first six months of 2011, they replaced around 50 to 60 "small, old, low-performing dealers" with "interesting new ones" willing to invest into the brand.

Meanwhile, in another interview, Tom Loveless, who serves as Kia Motors America's vice president of sales, stated that Kia will add points when opportunities are available in markets where the brand is underrepresented.

However, he added that the company is not essentially aiming for 800 dealerships, and that he would be "surprised" if it ends up to be 800. He clarified that Kia's principal target is to enhance the performance of its current dealers, adding that they are "really trying to concentrate on working" with the current network available.

Topics: kia, sales, united states

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016