As part of its long-term plan to continue growing by entering new segments, Kia is determined to introduce diesel engines in the United States. Although the market loves petrol engines, Kia sees potential for diesel engines in the United States but not for another three or four years.
According to Orth Hedrick, the vice president of product planning for Kia Motors America, the company is held back by the different emissions standards in Europe and the United States. Hedrick said that Kia would face with different after-treatments and this makes it very expensive for the company.
Still, by 2017-18, the EU6 would be the same standards in both Europe and the US, which means a better chance for Kia. Moreover, the South Korean company is encouraged by the German manufacturer that are offering diesel-powered engines in the US.
Last year, Kia managed to sell more than 500,000 cars in the United Sates and we expect the company to sell even more in 2014. Numbers are expected to improve even further if Kia will add diesel-powered models, so the decision is just a matter of time.