Kia severs ties with Los Angeles Clippers after racist comments

Article by Christian A., on May 7, 2014

Kia knows that in order to effectively reach a marketing message, there is a need to be at the right place at the right time. It successfully achieved that in 2011 during the National Basketball Association’s All-Star Game in Los Angeles. Winning the slam dunk contest was no other than Blake Griffin of the LA Clippers, following dunk over a Kia Optima.

Kia had also been one of the Clippers’ corporate sponsors, until recently when a huge uproar was created by racially laden remarks allegedly made by team owner Donald Sterling.

Kia, as well as CarMax and Mercedes-Benz dealers, decide that it will be at the wrong place at the wrong time to banner its brand with the Clippers, although it remains as the official automotive partner of the NBA and the sponsor of TNT’s “Inside the NBA.”

A Kia spokesman said that as fans of the game of basketball, Kia’s “support of the players and the sport is unwavering,” adding Sterling’s alleged racist remarks were “offensive and reprehensible.”

Mercedes-Benz, on the hand, quipped that its dealer group shares its concern and has “moved to cease its sponsorship” of the Clippers effective immediately. CarMax, a corporate sponsor of the Clippers for nine seasons, dubbed Sterling’s remarks about black people “completely unacceptable.” [source: automotive news - sub. required]

Topics: kia, sponsorship

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries