Kia severs ties with Los Angeles Clippers after racist comments

Article by Christian A., on May 7, 2014

Kia knows that in order to effectively reach a marketing message, there is a need to be at the right place at the right time. It successfully achieved that in 2011 during the National Basketball Association’s All-Star Game in Los Angeles. Winning the slam dunk contest was no other than Blake Griffin of the LA Clippers, following dunk over a Kia Optima.

Kia had also been one of the Clippers’ corporate sponsors, until recently when a huge uproar was created by racially laden remarks allegedly made by team owner Donald Sterling.

Kia, as well as CarMax and Mercedes-Benz dealers, decide that it will be at the wrong place at the wrong time to banner its brand with the Clippers, although it remains as the official automotive partner of the NBA and the sponsor of TNT’s “Inside the NBA.”

A Kia spokesman said that as fans of the game of basketball, Kia’s “support of the players and the sport is unwavering,” adding Sterling’s alleged racist remarks were “offensive and reprehensible.”

Mercedes-Benz, on the hand, quipped that its dealer group shares its concern and has “moved to cease its sponsorship” of the Clippers effective immediately. CarMax, a corporate sponsor of the Clippers for nine seasons, dubbed Sterling’s remarks about black people “completely unacceptable.” [source: automotive news - sub. required]

Topics: kia, sponsorship

If you liked the article, share on:

Comments

Recommended

A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries