Kia Soul Hamstar Edition officially announced

Article by Christian Andrei, on May 9, 2011

Kia’s ambassadors have become so popular that views for their videos have already reached seven million views. Likewise, they have their own clothing line. They are not a group of boys or girls with die-hard fans -- they are the hamsters that Kia has popularized with a series of advertisements. They now head the campaign for the 2011 Hamstar Soul special edition.

First unveiled as a concept at the 2010 SEMA Show, the new Hamstar Soul builds on the success of the previous special editions and further expands the personalization options available for the Kia Soul while still keeping in check its valued package of safety and technology.

Available in a limited run, the Hamstar Soul in Molten Red finish builds on the Soul+ trim but features the custom Hamstar artwork, as emphasized by a black star graphic with the signature Hamstar script logo on the hood as well as by off-black matte finish stripes on the sides.

Moreover, the exterior of the Hamstar Soul dons body colored bumpers with a rear bumper appliqué, a rear sport spoiler and black fender vents with turn signal indicator, as well as a matte black alloy fuel door, fog lights, black 18-inch alloy wheels and power sunroof.

Inside, the Hamstar Soul has black leather trimmed seats with heated front seats, leather wrapped steering wheel and shift knob, and Hamstar floor mats, as well as push button start with smart key and automatic climate control. Occupants are treated to a sumptuous audio experience thanks to an Audio Upgrade Package that includes a center speaker, a 315-watt external amplifier and subwoofer. It also includes speaker lights that dance to the beat of the music.

This special edition comes with a four-speed automatic transmission and will be available with a Manufacturer's Suggested Retail Price (MSRP) that starts at $20,295 (excluding $695 destination and handling fee, taxes, title and license fees, additional options and retailer charges). Michael Sprague, vice president of marketing & communications at KMA, remarked that the Soul -- the first vehicle introduced under the carmaker’s design-led transformation – is a game changer for Kia.

He added that the ongoing popularity of its ad campaigns has translated to record sales and significant rise in consumer awareness, perception and consideration. He added that the Hamstar Soul special edition is the latest embodiment of a designed philosophy that has made the brand stand out from the rest.

Press Release

Kia Motors America's Latest Special Edition Soul Takes Inspiration from the Brand's Popular and Award-Winning Hamster Advertising Campaign

After more than seven million views online and the launch of their own clothing line, the style and flair of the music-loving hamsters from Kia Motors America's (KMA) award-winning Soul advertising campaign is hitting the streets with the arrival of the special edition 2011 Hamstar™ Soul. First seen as a concept at the 2010 SEMA Show, the Hamstar Soul builds on the success and consumer interest in the previous five special edition models and expands upon the funky urban passenger vehicle's personalization options while maintaining its appealing combination of value, safety, technology and long list of standard equipment.

The limited-run, Molten Red Hamstar Soul is based on the Soul+ trim and is dressed in custom Hamstar artwork, highlighted by a black star graphic with the signature Hamstar script logo on the hood and off-black matte finish stripes on the vehicle's sides. The exterior also features body colored bumpers with a rear bumper applique, power sunroof, fog lights, a rear sport spoiler, black 18-inch alloy wheels, black fender vents with turn signal indicator and a matte black alloy fuel door.

Interior appointments include unique Hamstar floor mats, black leather trimmed seats with heated front seats, push button start with smart key, automatic climate control and leather wrapped steering wheel and shift knob. The Hamstar Soul also takes music enjoyment to the next level with an Audio Upgrade Package that includes a center speaker, subwoofer, 315-watt external amplifier and speaker lights that pulse to the beat of the music or simply add mood lighting.

The Hamstar Soul is now arriving at Kia dealerships with a starting Manufacturer's Suggested Retail Price (MSRP) of $20,295 (2) with a 4-speed automatic transmission.

"As the first vehicle launched under Kia's design-led transformation the Soul has been a game changer for Kia, and the ongoing popularity of our out-of-the-box ad campaigns have led to record sales and dramatic increases in consumer awareness, perception and consideration of the Kia brand," said Michael Sprague, vice president of marketing & communications, KMA. "The Soul was designed to stand out in a sea of sameness and we are committed to keeping it fresh, fun and relevant in the marketplace and the special edition Hamstar Soul is the latest embodiment of that philosophy."

1) Special edition Soul vehicles will have limited availability while supplies last. Vehicles will not be available in all regions. See your local Kia retailer for details.
(2) Price is manufacturer's suggested retail price (MSRP) for base model. MSRPs exclude $695 destination and handling fee, taxes, title and license fees, additional options and retailer charges. Actual prices set by retailer.

(3) 2011 EPA fuel economy estimates. Actual mileage may vary.

(4) SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. SIRIUS Radio requires a subscription, sold separately after 3-month trial subscription included with vehicle purchase. Prices and programming are provided by SIRIUS and are subject to change. Subscriptions governed by SIRIUS Terms & Conditions available at sirius.com. SIRIUS Radio U.S. service available only to those at least 18 years of age in the 48 contiguous United States, D.C., and Puerto Rico (with coverage limitations).

(5) Optional Kia accessory cable required for iPod® mobile digital device connectivity. Cable and iPod® sold separately. iPod® is a registered trademark of Apple Inc.

(6) All warranties are limited. See retailer for warranty details or go to kia.com.

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