Kia to feature a 60-second commercial at Super Bowl with the 2014 Sorento

Article by Christian Andrei, on January 11, 2013

Kia has a 60-second commercial in the fourth quarter of the Super Bowl game that features its 2014 Sorento crossover. This TV ad is the second one for the Sorento’s new campaign. Last year, this Kia model ranked second in terms of sales. The 2014 Sorento was re-engineered and refreshed. It is set to arrive at showrooms in the second quarter.

The campaign focuses on how the features of the Sorento could help parents handle the challenges of family life. The ad being broadcast now is a 30-second spot known as "Tight Space.”

In the ad, a father activates the Sorento's optional power folding side mirrors as he drives into a tight parking spot. Since he can’t pass through the driver’s side door since there’s no room to open it, he gets out through the back of the car and shuts the automatic rear-lift with just a press on his key fob.

In a statement, Michael Sprague, executive vice president of marketing for Kia Motors America, said that the campaign provides a “fun, light-hearted look” at what parents experience daily while demonstrating the features and technologies that can offer assistance. Kia didn’t offer many details about the upcoming Super Bowl commercial.

However, Sprague drops hints about the ad message. He said that the Super Bowl commercial resolves an age-old question that has made parents scramble for a solution to an awkward but truthful situation. The commercials are the product of David & Goliath of El Segundo, Calif., Kia's agency of record. The 2014 Sorento is built on a new platform. Kia said that over 80% of the vehicle's parts are either new or extensively redesigned.

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016