Kia to launch K900 flagship sedan in the US in early 2014

Article by Anita Panait, on September 20, 2013

Kia is bringing in a new full-sized rear-wheel-drive flagship sedan – the K900 --in the United States in early 2014, the South Korean carmaker confirmed to dealers. The K900 is the same sedan sold as the K9 in South Korea and as the Quoris in other overseas markets. Kia’s first-ever rwd sedan the US will feature advanced safety technologies and luxury features and will boast power of 420 hp, according to dealers who attended Kia's national dealer meeting.

The K900 is expected to have a starting price of between $50,000 and $70,000. According to Don Hobden, chairman of Kia's national dealer council, Kia officials called the K900 "a 7-series value for a 5-series price." He added that the K900 will be rolled out in the US in early 2014.

Kia told dealers that it will advertise the K900 during the 2014 Super Bowl, according to people who attended the meeting.

The South Korean has bought spots on the Super Bowl, which boasts of more than 100 million viewers in the US – to promote its new products like the re-engineered Sorento and redesigned Forte (2013) and the Optima mid-sized sedan in 2012 and 2011.

According to industry sources, Kia initially intended to launch the K900 sedan in the second half of 2014. Kia executives told dealers that they expect sales of around 5,000 K900s in 2014, making the sedan a relatively low-volume vehicle for the carmaker.

Topics: kia, sedan, united states

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