Kia to release Procee’d GT hatches next year

Article by Christian Andrei, on October 24, 2012

Kia will release a 200bhp Procee’d three-door hatchback next summer. Many will be watching out for Kia’s entry in the hot hatch segment, especially since it applied the same high-performance running gear to a five-door hatchback. Furthermore, it’s believed that Kia will be giving the go-signal to produce a third, estate car variation on the GT-badged theme soon.

The 1.6-litre turbo petrol GT Procee’d and five-door hatchback models feature bespoke body kits, 18-inch alloy wheels and coloured brake callipers. They have had their chassis tuning on the UK roads and are set to be launched next March at the Geneva motor show. The three-door Procee’d will feature stitched leather Recaro seats as well as other signature cabin details to aid in defining Kia’s first overtly performance model.

According to a senior Kia executive, the company decided on using GT after getting into an internal European debate on how this series will be badged. He said that this is because the company has to practise caution about presenting these new Kia performance models and using RS implies that it would be hardcore. He explained, “It’s better to under-promise than to over-hype.”

It’s expected that the GT models will be available with stand-alone ‘hot’ colours, imitating Ford’s ST spectrum and its orange and electric blue paint finishes. Before Kia decides on the Cee’d Sportswagon GT, its marketing managers would still have to monitor and consider the sales of the Focus ST estate.

Topics: kia, kia ceed, hatchback

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