Kia unveils special Sorento inspired by X-Men

Article by Andrew Christian, on November 21, 2014

In order to promote the latest “X-Men: Days of Future Past” movie, Kia teamed up with Twentieth Century For Home Entertainment and created an X-Men-inspired Sorento. The special SUV was unveiled ahead of Australian Open 2015 by Kia’s brand ambassador, tennis star Rafael Nadal.

In addition, Kia will also release a video next month, showing Rafael Nadal teaming up with the X-Men and taking on the Sentinels.

The video promises to be real funny as the Sentinels a.k.a. the robotic antagonists form the latest X-Men movie, are threatening the Australian Open 2015. Nadal and the X-Men attack the Sentinels with some help from the “Kia X-Car”.

Kia’s special X-Car will be seen at Melbourne Park throughout the tournament, which opens its doors from 19 January to 1 February 2015.

The special vehicle is based on the latest version of the Kia Sorento, which is quieter and more refined than its predecessor. The new Sorento will go on sale in early 2015, but if you liked the X-Car you better be carefull as this model is not for sale!

Press Release

'X-Men' inspired Kia Sorento to debut at the Australian Open 2015

- Striking 'Kia X-Car' produced in collaboration with Twentieth Century Fox Home Entertainment
- Fans to guess the X-Men character behind Kia's latest model on the Kia Facebook page
- Grand Slam Champion and 'Superhuman' Kia brand ambassador Rafael Nadal to unveil the 'Kia X-Car' at Australian Open 2015

Seoul: Kia Motors today announced details of a new collaboration with Twentieth Century Fox Home Entertainment to promote X-Men: Days of Future Past on Blu-ray, DVD and Digital HD and Kia's sponsorship of the Australian Open 2015.

The partnership with Fox will see the unveiling of a special X-Men-inspired all-new Kia Sorento one week before the first major tennis championship of 2015 - with Kia's 'superhuman' brand ambassador, tennis star Rafael Nadal, revealing the car.

In the run-up to the unveiling of the one-off model, Kia Motors is inviting fans of the X-Men franchise and the Korean car manufacturer to guess which X-Men character has inspired the car's unique design. Visitors who go to the Kia Motors Facebook page at http://bit.ly/KiaXmen can guess from four iconic X-Men characters: Storm, Wolverine, Mystique and Magneto. Fans guessing correctly will be entered into a prize draw to win a DVD copy of X-Men: Days of Future Past.

Kia will release a video on its Facebook page and YouTube in mid-December, showing Rafael Nadal teaming up with the X-Men and taking on the Sentinels - the robotic antagonists from the latest film in the X-Men franchise - who are threatening the Australian Open 2015. To save the first Grand Slam tournament of the year, the X-Men and Nadal are helped by a 'Kia X-Car', which leads the attack against the Sentinels.

After its unveiling, the 'Kia X-Car' will be on show at Melbourne Park throughout the tournament, which takes place from 19 January to 1 February 2015. The car will then be showcased in various international motor shows for the fans.

The all-new Kia Sorento was unveiled to the world earlier this year, boasting a unique blend of style, practicality and technology, and building on the success of the outgoing model. The new model is quieter and more refined than ever before, with a higher quality interior, smoother ride and handling, and a range of new technologies. Already on sale in Korea, the all-new Kia Sorento will go on sale in overseas markets in early 2015 - if it survives its fight with the Sentinels.

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