Kia wants to become Europe’s 10th-largest mainstream brand by 2013

Article by Christian A., on February 18, 2011

South Korea’s second-largest automaker, Kia Motors Corp., aims to become Europe's 10th-largest mainstream brand by 2013. To reach that goal, Kia must surpass its parent, Hyundai, as well as Volkswagen AG's Skoda brand and Renault S.A.'s Dacia. Kia must sell about 450,000 units from 262,627 in 2010, an approximate 71 percent rise in volume over the next two years.

According to ACEA, the European automakers’ association, Hyundai sold 358,284 units in Europe in 2010, up 4.7 percent.

In 2010, Kia ranked 16th in overall European sales with a market share of 1.9 percent, and 13th among mainstream brands, a category that excludes BMW brand, Daimler AG's Mercedes and VW’s Audi unit.

In an interview with Automotive News Europe early in February 2011, Paul Philpott, Kia Motors Europe’s COO said that Kia has the product, the ambition and the dealer confidence to reach its goal.

The 44-year-old Philpott joined Kia in 2007 after 11 years at Ford Motor Co. and nine at Toyota Motor Corp. He expects Kia sales to rise almost 15 percent in 2011 to 300,000 units in an overall European market expected to be “flat at best.” [via autonews - sub. required]

Topics: kia, europe

If you liked the article, share on:

Comments

Recommended

A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries