Kia wants to boost Sorento production, will add a third shift to meet demand

Article by Christian Andrei, on February 8, 2011

It appears that things are going well for Kia in the United States, as the Korean manufacturer announced that it is planning to add a third shift at its plant in West Point, Ga in order to boost production of the Sorento crossover to meet the demand.

According to dealers, the Sorento is brand’s best selling vehicle. Kia’s U.S. sales boss, Mr. Tom Loveless, said that Kia Motors Manufacturing Georgia is currently recruiting workers in order to add the third shift, but he declined to say a date for the start of production.

For those who don’t know, Kia posted a 19 percent increase in vehicle sales, boosting market share from 2.9 percent to 3.1 percent and expects 2011 to be even better. Moreover, sales of the Kia Sorento quadrupled to nearly 109,000 last year and dealers even reported shortages for months.

Furthermore, inventories have also been tight for other Kia models such as the Sportage crossover as well as the redesigned Optima.

Kia officials told its dealers to expect impressive sales this year. Kia dealers would be given enough product to support that growth, said Lee Turner, a Kia dealer from Harrisburg, Pa. [via autonews - sub. required]

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