Kia’s design boss wants a new sports car to lend more appeal to the brand

Article by Christian Andrei, on November 4, 2010

According to the latest reports, it appears that Peter Schreyer, Kia's chief design officer, is currently working on a new sports car, in order to lend more appeal to the brand.

Same Peter Schreyer said that the car is not officially in the pipeline, because the Korean manufacturer needs to get on more solid footing. Kia already boosted its image with new cars such as Soul hatchback and the redesigned Sportage crossover, as well as the Optima sedan.

Still, Schreyer said that Kia needs a sports car, but only when the timing will be right. "I think Kia needs a car like that sooner or later, but at the moment it's not yet the time to make any promises," said Schreyer.

Although we have no details regarding the new car, we do admit that the Kia Kee Concept (seen in the photo) would be the perfect addition.

For those who don’t know, Kia introduced this new model at the 2007 Frankfurt Motor Show and made quite a buzz.

The concept was powered by a ´next generation´ Mue-II 2.0-liter V6 engine delivering 200 hp and mated to a six-speed automatic transmission. Still, we don’t know what happened to this car, as Kia dropped the idea of a production version. [via autonews - sub. required]

Topics: kia, design

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Volvo has revealed that while its products are used by a number of police organizations around the world, it will be the Swedish police that will get the first chance...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries