Kia’s design boss wants a new sports car to lend more appeal to the brand

Article by Christian Andrei, on November 4, 2010

According to the latest reports, it appears that Peter Schreyer, Kia's chief design officer, is currently working on a new sports car, in order to lend more appeal to the brand.

Same Peter Schreyer said that the car is not officially in the pipeline, because the Korean manufacturer needs to get on more solid footing. Kia already boosted its image with new cars such as Soul hatchback and the redesigned Sportage crossover, as well as the Optima sedan.

Still, Schreyer said that Kia needs a sports car, but only when the timing will be right. "I think Kia needs a car like that sooner or later, but at the moment it's not yet the time to make any promises," said Schreyer.

Although we have no details regarding the new car, we do admit that the Kia Kee Concept (seen in the photo) would be the perfect addition.

For those who don’t know, Kia introduced this new model at the 2007 Frankfurt Motor Show and made quite a buzz.

The concept was powered by a ´next generation´ Mue-II 2.0-liter V6 engine delivering 200 hp and mated to a six-speed automatic transmission. Still, we don’t know what happened to this car, as Kia dropped the idea of a production version. [via autonews - sub. required]

Topics: kia, design

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