Kia’s design boss wants a new sports car to lend more appeal to the brand

Article by Christian A., on November 4, 2010

According to the latest reports, it appears that Peter Schreyer, Kia's chief design officer, is currently working on a new sports car, in order to lend more appeal to the brand.

Same Peter Schreyer said that the car is not officially in the pipeline, because the Korean manufacturer needs to get on more solid footing. Kia already boosted its image with new cars such as Soul hatchback and the redesigned Sportage crossover, as well as the Optima sedan.

Still, Schreyer said that Kia needs a sports car, but only when the timing will be right. "I think Kia needs a car like that sooner or later, but at the moment it's not yet the time to make any promises," said Schreyer.

Although we have no details regarding the new car, we do admit that the Kia Kee Concept (seen in the photo) would be the perfect addition.

For those who don’t know, Kia introduced this new model at the 2007 Frankfurt Motor Show and made quite a buzz.

The concept was powered by a ´next generation´ Mue-II 2.0-liter V6 engine delivering 200 hp and mated to a six-speed automatic transmission. Still, we don’t know what happened to this car, as Kia dropped the idea of a production version. [via autonews - sub. required]

Topics: kia, design

If you liked the article, share on:

Comments

Recommended

BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries