Kia’s “Drive the Dream” Super Bowl ad features the 2012 Optima Limited

Article by Christian Andrei, on February 4, 2012

On Kia Motors America’s third consecutive year of showing off its marketing campaign at the SuperBowl, it is set to run a new 60-second commercial in the fourth quarter titled "Drive the Dream," which features the 2012 Optima Limited. What Kia is saying in this ad is that dreams reveal a person’s true desires.

The ad can already be seen on more than 18,000 movie screens across the nation and at YouTube.com/Kia. In this ad, the 2012 Optima Limited races through a Gen X couple's thoughts as they sleep.

These include Victoria's Secret Angel Adriana Lima at a speedway while waving the checkered flag, a Motley Crue concert, mixed martial arts legend Chuck Liddell fighting in the ring; a couple horseback in a romance novel setting; champion bull rider Judd Leffew taming a rhinoceros; and even a fairy tale ending.

This is part of Kia’s fully integrated marketing campaign integrating TV, cinema, digital, print, social media and in-dealership components. This also marks the first time that a Super Bowl spot debuts on more than 18,000 movie screens nationwide in National CineMedia's FirstLook pre-show program.

The ad was shown on Feb. 2. Kia will play 15-second teaser ads that feature Adriana Lima on TV and in cinema, while also showing off the Twitter and Facebook channels of the celebrity cast in this TV spot.

Kia Motors’ purpose has always been to provide their customers with innovative progressive designs which shape the market and give customers the vehicle they never knew they could have. An examination of the Optima reveals that this is a mission which rings true. The profile of this Kia shows off the dynamic grille, projector headlamps, and the flowing lines which glide across the pillars and enhance its silhouette. But this isn't merely a graceful beauty as there is a power in its body which surprises many. From the bulging flanks, broad shoulders and enlarged wheelbase now coming in at 2795mm, this saloon carries itself well.

The options available include twin exhausts, wing mirrors indicators, solar glass and a number of extensions dependent upon which particular trim is chosen. These extensions include chrome or body colour or body colour exterior door handles, 17” alloy wheel, heated wing mirrors and the R17 215/55 tyres. HID headlights which automatically level out, aero wiper blades, red brake calipers, 18 inch alloy wheels, the 225/45 R18 tyres, rear lip spoiler and Kia's distinctive front grille.

Luxuriously Equipped Interior

The interior too has been remodelled and refocused on the driver with more of the cockpit steered towards the driver to make it more accessible for them. This includes paddle shifters on the steering wheel for added ease of use, as does the gear shift the range of which has been shortened to ensure the Optima is more responsive. Finally a glass sunroof is available for those craving the open air feeling but do not wish for the problems associated with a convertible.

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