Kia’s “Drive the Dream” Super Bowl ad features the 2012 Optima Limited

Article by Christian Andrei, on February 4, 2012

On Kia Motors America’s third consecutive year of showing off its marketing campaign at the SuperBowl, it is set to run a new 60-second commercial in the fourth quarter titled "Drive the Dream," which features the 2012 Optima Limited. What Kia is saying in this ad is that dreams reveal a person’s true desires.

The ad can already be seen on more than 18,000 movie screens across the nation and at In this ad, the 2012 Optima Limited races through a Gen X couple's thoughts as they sleep.

These include Victoria's Secret Angel Adriana Lima at a speedway while waving the checkered flag, a Motley Crue concert, mixed martial arts legend Chuck Liddell fighting in the ring; a couple horseback in a romance novel setting; champion bull rider Judd Leffew taming a rhinoceros; and even a fairy tale ending.

This is part of Kia’s fully integrated marketing campaign integrating TV, cinema, digital, print, social media and in-dealership components. This also marks the first time that a Super Bowl spot debuts on more than 18,000 movie screens nationwide in National CineMedia's FirstLook pre-show program.

The ad was shown on Feb. 2. Kia will play 15-second teaser ads that feature Adriana Lima on TV and in cinema, while also showing off the Twitter and Facebook channels of the celebrity cast in this TV spot.

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