Kraft Foods took the delivery of 2,500 units of the 2010 Ford Fusion model. In a major move to reduce fuel costs and CO2 emissions, Kraft Foods had decided to renew its US car fleet and chose the Ford Fusion from among a long list of carmakers after doing a throughout cost analysis. This isn't the first time that these two companies collaborated.
In fact, they have been partnering on vehicle fleet matters for the past 25 years. John Dmochowsky, sales fleet manager, Kraft Foods, said that "Transportation and Distribution" is one of six sustainability focus areas at Kraft Foods.
Dmochowsky added that the switch from six- to four-cylinder engines has resulted to significant fuel and cost savings in the past few years.
Furthermore, Kraft's U.S. sales fleet has managed to reduce CO2 emissions by 6.5% in the past couple of years. Dmochowsky said that the Ford Fusion has the elements that the company thinks is important: total cost of ownership and the right vehicle for the job.
Aside from boasting an improved fuel economy, the Fusion is a "good reflection on Kraft Foods' and has a comfortable, spacious interior and an attractive design as well.
"Fleet customers are giving Ford more consideration because they're watching their costs carefully, and they know that our residual values, fuel economy and quality have improved significantly. The projected resale value of Ford vehicles from the 2009 to 2010 model year increased by more than $1,300 per vehicle that's more than any other full-line manufacturer." said Ford Sales Analyst George Pipas.