Kristina Marchitto is named Rolls-Royce North America’s communications chief

Article by Christian A., on April 3, 2012

Rolls-Royce Motor Cars has named Kristina Marchitto as the Corporate Communications Manager for its North American operations, reporting directly to Global Communications Director Richard Carter. She will fulfill her duties from her office in Woodcliff Lake, New Jersey. Marchitto is an experienced PR professional with a reputation in communications.

Her extensive communications portfolio includes at least six years working at the highest positions in luxury lifestyle PR agency based in New York as well as some segment producer credits for Fox Television News. Richard Carter shared that he is "delighted" to welcome Marchitto to the global communications team.

He further stated that she is joining them at an "exciting time for Rolls-Royce" with the recently re-launch of their "pinnacle Phantom family of cars to wide acclaim." Carter added that the Marchitto's expertise and extensive contacts within luxury lifestyle media will match and enhance the first-rate relations that they already have with their colleagues in the North American automotive press.

Rolls-Royce presents its Phantom Series II, which is a family of pinnacle cars thoughtfully updated with cutting-edge technology, improvements in connectivity, and new enhancements to the drive-train, all reflecting the changing world we live in.

The new Rolls-Royce Phantom features a modern and striking front end that best conveys the essence of the changes that the series has undergone. These changes include rectangular light apertures framing full-LED light clusters and re-styled bumpers. These allow new technologies, such as curve light functionality, to be integrated. Curve light functionality is when headlamp beams are reflected towards the direction of travel for better road illumination when cornering. There are also adaptive headlamps, where the light patterns automatically change in response to various driving speeds.

Moreover, the already sublime drive-train of the Phantom has also been enhanced. Also, a new eight-speed automatic gearbox as well as rear differential had been added, perfectly complementing the car’s V12 direct injection engine and improving its dynamics. These help Rolls-Royce fulfill its promise of giving customers a “magic carpet ride.” In addition, fuel consumption improves the combined cycle by 10%, and, as a consequence, CO2 emissions fall from 385 g/km to 347g/km. For the Phantom Extended Wheelbase, CO2 emissions fall from 388 g/km to 349 g/km.

What best epitomizes the Phantom experience, though, is the word “effortless,” both for the drivers and for the passengers. So, improved user interface and new driver assistance technologies were built for the Phantom Series II on the foundation of new electronics platform. For example, the satellite navigation system was fully updated with functions including three-dimensional map display with guided tours, landscape topography, composite route planning, and enhanced points of interest.

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