Lack of exhibitors prompt move of Italian motor show from Bologna to Milan

Article by Anita Panait, on November 18, 2013

The organizers of the Bologna Motor Show, the only annual auto exhibit in Italy, will be moved to another location next year following a decision to cancel this year's event due to lack of exhibitors in a local market suffering from slumping sales. The organizing group, Promotor, had scheduled the show on December 3-9, 2014 in Bologna, but it has been moved to December 11-21, 2014, at Fiero Milano in Milan, Italy. The event will now be known as the Milan Motor Show.

Enrico Pazzali, chief executive of the Fiera Milano, remarked that they want to provide the auto industry a springboard that can compete with the big European car shows. Promotor cancelled the Bologna Motor Show this year after getting very little interest from carmakers, who have found it impractical to spend the money to exhibit new offerings to a public who is not buying.

Car sales in Italy have fallen 50 percent since 2007. Carmakers usually spend around EUR1 million per brand for a stand at a major international car show, those held in Detroit, Geneva, Frankfurt and Paris.

Audi was reported to have shelled out EUR40 million for its Frankfurt stand and other locations in September. In comparison, the 2013 Frankfurt car show had 1,000 exhibitors while the 2012 Bologna Motor Show had 133. Promotor Chairman Alfredo Cazzola remarked that they have commenced contacting potential exhibitors.

If you liked the article, share on:

Comments

Recommended

You probably heard about Ford’s CEO Mark Fields’ departure from the company. Fields has spent almost three years with the company, and now, he is going to be replaced by...
by - May 28, 2017
A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries