Lamborghini aims to set new standards with its upcoming SUV

Article by Anita Panait, on May 11, 2012

There is no stopping Lamborghini from transforming its Urus sports utility vehicle from a concept this year into a production model no later than early 2017. According to Lamborghini R&D Director Maurizio Reggiani, in an interview with Automotive News Europe, the company has given instructions to turn the Urus into a production model that would the best-performing and lightest vehicle in its category.

 Lamborghini, a subsidiary of the Volkswagen Group, unveiled the Urus concept at the Beijing International Motor Show in April. The Italian supercar maker expects to receive the go-signal for the development of the Urus into a production SUV before the end of 2012. Lamborghini expects the Urus production model to become its top-selling model with an annual volume of 3,000, mainly because of the strong consumer demand in the United States, China, Europe, the Middle East and Russia.

Lamborghini posted a worldwide sales volume of only 1,600 units in 2011. Lamborghini, as well as sister brand Bentley and Italian competitor Maserati, are aiming to copy the feat achieved by Porsche with its Cayenne sports utility vehicle.

Cayenne now accounts for more than half of Porsche’s global sales.  Lamborghini chief executive Stephan Winkelmann expressed optimism for the company’s future in the SUV segment, saying that it poses the “biggest growth potential and the highest emotion.” The Urus production model is expected to use VW Group’s large SUV platform, the PL73.

The same platform will also be used for the next-generation Audi Q7, Porsche Cayenne and VW Touareg. Bentley will also be using the PL73 platform to develop a production SUV out of its EXP 9 F concept, which the company unveiled at the Geneva auto show in March. Like Lamborghini, Bentley is also waiting for approval from its VW Group parent to commence the development of the SUV.  As for the Urus, Lamborghini set its target weight at less than 2,000kg, making it around 200kg lighter than any of the current SUV models.

Topics: lamborghini, suv

If you liked the article, share on:


Login or Create new account to add a comment!


Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016
Wondering what the Fantasy Gift in Neiman Marcus’ annual Christmas Book this year could be? If you are generous enough to give others or yourself this special present, then behold...
by - October 24, 2016
It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016