The new Lamborghini Aventador LP 700-4 made its debut at the Campo de Marte private airport in San Paolo. Automobili Lamborghini President and CEO Stephan Winkelmann, which graced the launch, commented that the company sees Brazil as a young market -- "a market we believe in."
He said that they predicted that their sales in the country by the end of this year "will have doubled" compared with 2010. So far, seven Aventadors have been sold in Brazil, he disclosed, adding that the first one will be delivered within this month.
Since October 2009, San Paolo has hosted the official Lamborghini showroom, sales staff and offices on the celebrated Avenida Europa. It is one of the most modern and exclusive cities in South America.
The Via Itália Group, which was established in 1996 with a registered office in San Paolo, is one of the most exclusive dealers in the luxury vehicle sector.
It imports and distributes super sports automobiles and GT race cars across Brazil. It also provides after-sales service. Currently, the Lamborghini Aventador LP 700-4 is available at more than 120 dealerships in 45 nations all over the world.
It is Lamborghini's design philosophy to express the beauty of daring power and the exquisiteness of dynamics. With just one look, you would know that the new Aventador is no doubt a Lamborghini as it features the car brand's distinctive design language and characteristics. It has powerful proportions, exact surfaces and precise characteristic lines. It also has tautness in all details.
Centro Stile Lamborghini designers have meticulously developed this design philosophy to render the Lamborghini Aventador edgier than before. As far as avant garde goes, this is a masterpiece, a dynamic sculpture from the front through the rear. Each line here serves a function while the form is shaped by aerodynamics, but with an overall appearance that is breathtaking and spectacular.
The car’s impressive stance is the result of its 4.78 meter overall length. It is 2.26 meters wide when you include the exterior mirrors but is only 1.136 meters high. The doors open upward, echoing the features seen on the Countach and the V12 models, specifically the Murciélago because of the electronically controlled air intakes that open or closes based on the need for cooling air, or to guarantee the best aerodynamics. You can also opt to have the transparent engine hood where you could see the twelve-cylinder engine at work.
The Aventador has a roomy interior that mixes premium materials, the best Italian craftsmanship and cutting-edge technology. You have a red switch cover located on the broad center tunnel. This cover hides the start button that you use to start the car. The next-generation dashboard gets your attention as it gives you the feeling of being on board an airplane. The instruments are seen on a TFT-LCD screen. Then another screen shows you navigation and multimedia information.