Lamborghini CEO expects the Urus SUV to get cleared for production

Article by Christian A., on September 26, 2013

Lamborghini CEO Stephan Winkelmann is confident that the Urus SUV Concept will be approved for production. This SUV was introduced at the Beijing auto show last year. Winkelmann made this statement last week on the day of the opening of its showroom in Tokyo. He said that this SUV will be “good for the brand.”

However, he won’t divulge details yet. In late 2012, Lamborghini and Bentley presented prototype SUVS to parent Volkswagen Group. But then, Volkswagen gave the green light only to Bentley. Luxury brands received encouragement to supersize their vehicles partly from the success of the Porsche Cayenne. It can be recalled that in 1993, Lamborghini discontinued the LM002 SUV (its last SUV) after an unsuccessful effort to build military vehicles.

In April 2012, Winkelmann said that if the new concept SUV enters production, it could arrive in the market in 2016 or 2017. Just last week, Winkelmann said that the company is focusing on some of its more established markets as the high-end luxury demand in China slows down. He added that Lamborghini’s biggest growth potential lies in Japan, the Middle East and the U.S.

The Chinese government has launched a campaign to control lavish spending as its economic growth slows down. It’s estimated by McKinsey & Co. that luxury industry sales growth in the country could drop to as little as 12% each year in the three years to 2015, after achieving an average of 27% between 2008 and 2012.

In 2012, Lamborghini announced that it expects to sell 3,000 a year for the SUV if it is produced. It considers its main markets to be China, the U.S., Europe, Russia and the Middle East. The brand’s global deliveries increased to 2,083 cars in 2012 from 1,602 cars in 2011.

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