Lamborghini expects sales to go up in 2011, new Aventador LP 700-4 sells out

Article by Christian Andrei, on March 10, 2011

Automobili Lamborghini, the distinguished maker of super sports car, looks forward to having a great 2011 after getting a good start. Particularly, Lamborghini now boasts of a strong product range that includes the Lamborghini Aventador LP 700-4. In fact, the company has already taken quite a number of orders for the super sports car flagship, which is currently being displayed at the Geneva Motor Show.

This early, the group has already sold over 12 months’ production of the V12-powered Aventador LP 700-4. Its deliveries will commence in the second half of 2011. This spring, the carmaker will commence deliveries of its Gallardo LP 570-4 Spyder Performante, which is tagged as the open version of the Gallardo LP 570-4 Superleggera.

The Spyder Performante completes the Gallardo range that already includes the Gallardo LP 560-4 coupé, the Gallardo LP 560-4 Spyder and the Gallardo LP 550-2 coupé. Last year, Lamborghini completed 1,302 vehicle deliveries to customers around the world, compared to 1,515 units in 2009.

The decline in deliveries was attributed to the running out of the Lamborghini Murciélago in May 2010. For the rest of the year, sales were just based on the production of one model, the Lamborghini Gallardo. The carmaker delivered 4,099 Murciélagos to customers during its decade-long production period, making the vehicle one of the most popular super sports cars in automotive history as well as the undisputed best-seller in Lamborghini’s 12-cylinder history.

Financially, Lamborghini posted EUR271 million in turnover for 2010, compared to EUR281 million in 2009. The carmaker was able to post better pre-tax results in 2010 than in 2009, although it remains below profitability. However, Lamborghini intends to achieve a sustainable and profitable growth path in the future with the Aventador LP 700-4 on the frontline.

Despite some setbacks in the traditional markets, the United States is still Lamborghini’s number one market, followed by the traditional European markets. Lamborghini is expecting sales to recover this year in the US and in Europe as Asian markets continue to surge – to be boosted by a sustained strong economic environment and the launch of new models.

Interestingly, China surged in 2010 to become Lamborghini’s second largest market. Growth in the country jumped 150 percent year-on-year to 206 Lamborghini models. The carmaker now sells its products in China through nine dealerships. For the full fiscal year 2011, Lamborghini sees a surge in sales and in its financial results.

Stephan Winkelmann, President and CEO of Automobili Lamborghini, confirmed the carmaker’s long-term strategy that entails stable and significant investments in new products. He said that the carmaker expects a slow but steady recovery of the market. He noted that the high demand for the new Lamborghini Aventador LP 700-4 is the “best proof that [their] vision is right.”

Press Release

Automobili Lamborghini sees sales growth for 2011

Automobili Lamborghini has started a positive 2011 with a strong product range and an exceptional order bank for its new Lamborghini Aventador LP 700-4. The long-awaited flagship model is being shown to global automotive and luxury markets at the Geneva Motor Show.

Stephan Winkelmann, President and CEO of Automobili Lamborghini underscores: “We confirmed our long term strategy, which calls for stable and significant investments in new products even in difficult times. We see a slow but steady recovery of the market, and we will benefit from this. The extraordinary response to the new Lamborghini Aventador LP 700-4 is the best proof that our vision is right.”

Lamborghini has already sold more than 12 months’ production of its new V12 model, deliveries of which will start in the second half of 2011. Lamborghini will also commence deliveries this spring of its Gallardo LP 570-4 Spyder Performante. The Performante comes as the open version of the Gallardo LP 570-4 Superleggera, thus completing a rich range which also comprises the Gallardo LP 560-4 coupé, the Gallardo LP 560-4 Spyder and the Gallardo LP 550-2 coupé.

In 2010, Lamborghini delivered a total of 1,302 units to customers worldwide. The difference versus 2009 (1,515 units) was due to the run out of the Lamborghini Murciélago in May 2010. Sales for the remaining seven months of the year were based on the production of just one model, the Lamborghini Gallardo. Altogether, over a ten year production period, 4,099 Murciélago units were delivered to customers, making the outgoing twelve-cylinder one of the most sought-after super sports cars in automotive history and the absolute best seller in Lamborghini’s twelve-cylinder history.

Full year turnover was at 271 million euros in 2010 (281 million euros in 2009). The pre tax result improved versus 2009, while still remaining below profitability. However, with the new Aventador LP 700-4, Lamborghini has presented an important new model which will support its ambitions towards a sustainable and profitable growth path in the future.

Even through the worldwide recession and the setbacks in traditional markets, the USA remained the major market for Lamborghini, leading the traditional European markets. 2011 will see a recovery in sales for both the USA and Europe with continuing increases in Asia thanks to a sustained strong economic environment and the launch of the new models.

In 2010, China has risen to become Lamborghini’s second largest market. Here the company achieved unprecedented results since the opening of its first dealership six years ago: in 2010, 206 Lamborghini models were delivered from nine dealerships, representing a 150% growth over 2009.

For the full fiscal year 2011, Automobili Lamborghini expects an increase in sales and a further improvement of results.

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