Lamborghini is the real owner of Ducati, but Audi will be controlling the two brands

Article by Christian A., on August 6, 2012

We learn more details about Audi’s acquisition of Ducati last July from its newly released 2012 Interim Financial Report. It’s remarkable that Lamborghini had bought Ducati but Audi will be controlling the two brands. It was initially announced that Audi paid for $1.12 billion as the buyout cost but it appears that the final buying price was just around $980 million according to the exchange rate at the time.

Actually, Ducati is a subsidiary of Lamborghini, which had paid for its acquisition. He said that by permitting Ducati to stay in Italian control instead of by the Germany officials, the move is tantamount to being symbolic. It’s also notable that Audi controls Lamborghini, which means that it controls Ducati.

This move is strategic for the Italian automaker, which faces fines as it works to cope with European’s strict standards on vehicle emissions. The combination of Ducati and Lamborghini meant that more vehicles will offer very low CO2 emissions. Lamborghini is offsetting the difference and avoiding several big fines. Audi may have bought the Ducati because of its small engine technology but aside from that, it’s regarded as a stylish business move.

Topics: lamborghini, ducati, audi

If you liked the article, share on:

Comments

Recommended

There is no harm in admitting that both the conventional and the hybrid versions of the Lexus LC 500 are real stunners when it comes to its exterior styling. Even...
by - February 21, 2017
Jaguar is placing three new Ingenium engines on the F-Pace crossover, XF saloon and XE sedan for the 2018 model year. According to Jaguar’s recent announcement, the updates will also...
by - February 21, 2017
After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit...
by - February 21, 2017
There is no denying that the performance versions of the Jaguar F-Type and the Land Rover Range Rover are definitely hot – both in terms of looks and road dynamics....
by - February 21, 2017
Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries