Lamborghini opens Shenzen dealership to take on Chinese auto market

Article by Christian Andrei, on August 27, 2010

On April 20, Lamborghini had a fabulous opening ceremony to rejoice the establishment of the Shenzhen Lamborghini dealership. The Italian supercar manufacturer said that its new outlet will provide exclusive VIP services to Lamborghini's clients in Shenzhen and the surrounding areas to supplement services to the existing Hong Kong and Guangzhou dealers.

The new Shenzhen dealership, which is considered as crucial to the company's global sales networks, is situated in the core area of Shenzhen CBD (Central Business District).

Aside from Shenzen, Lamborghini dealerships have been established in Guangzhou, Shanghai, Beijing, Chengdu, Hangzhou and Hong Kong.

This list makes a total of six dealers. The eighth dealership will be set up in Xiamen, a tourist city of southern Fujian province on April 21. In 2009, a total of 80 new vehicles were delivered to China, an 11% rise from a year earlier.

This raised the carmaker's proportion of the total sales in the whole Asia-Pacific region from the 22.8% in 2009 to 26.8% in 2010. In addition, Lamborghini's China sales and market share in the first three months of 2010 have also expanded considerably.

With the launch of new models at the 2010 Beijing Auto Show and its establishment of the world-class dealership in Shenzhen, Lamborghini now leads China's supercar market and it plans to get better results in 2010.

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