Automobili Lamborghini, an Italy-based super sports vehicle manufacturer, has officially opened its second dealership in India. It has also established the unit Lamborghini India. The new showroom in Mumbai was launched in a special ceremony by President and CEO Stephan Winkelmann at Automobili Lamborghini. In 2006, the automaker became the firs super vehicle brand to establish itself in the country with the introduction of Lamborghini New Delhi.
Winkelmann stated that Lamborghini identified the potential of the market in India "very early on.” He also said that their international brand is "highly recognized and respected" in the country and that the demand for their vehicles is increasing along with the expanding Indian economy.
He further commented that their vehicles "evoke emotion and passion: they are the objects of dreams." He highlighted that delivering on that expectation and image is the automaker's center of attention worldwide, including Mumbai. The dealership is located in Prabhadevi. It is owned and run by Auto Hangar, which is the partner of Lamborghini in Mumbai.
Auto Hangar is known for its expertise and heritage in terms of luxury vehicle retailing. Winkelmann further expressed that this is the "right time" to launch the second dealership, as India is a "dynamic country and economy, with successful entrepreneurs who understand our marque."
He also noted that the Auto Hangar is "committed" to the automaker's values, positioning and culture. Lamborghini Mumbai will host the two current model lineup of Lamborghini -- the V12 Aventador LP 700-4 and the V10 Gallardo.
The Lamborghini Aventador LP 700-4 reached India at the end of 2011. It has an international order bank which extends well into 2013. It is considered as the new benchmark for super sports vehicles. On the other hand, Lamborghini Gallardo is the most successful Lamborghini unit of all times. Since its introduction in 2003, at least 12,000 Gallardo units have been delivered.