Lamborghini opens new dealerships in South Korea and China

Article by Christian Andrei, on December 23, 2011

In China, two new Automobili Lamborghini dealerships have officially opened. The first is located in Chongqing. This is the second dealer in western China and it marks the continuance of the expansion of this brand in the region. Dalian is where the second dealership opened. This is the first dealership for the brand in Northeast China. Meanwhile in Seoul, South Korea, a new showroom in the city center was opened by Lamborghini’s partner Charmzone.

Lamborghini has been present in South Korea since 2007. Aside from the new dealerships, Lamborghini runs 12 Chinese outlets in Guangzhou, Beijing, Shanghai (two locations), Chengdu, Hangzhou, Shenzhen, Xiamen and Tianjin, Kunming, Qingdao and Wuhan. It also operates dealerships in Macau and Hong Kong.

It estimates that by the end of 2012, a total of 20 dealerships will be operational. Since Lamborghini opened its first dealership in Beijing in 2004, it has consistently posted a sales growth, stemming from its commitment in the development of Lamborghini’s share of the luxury super sports car market in China.

Last year, 206 units were delivered, standing for a 150% growth over 2009. Lamborghini was able to sustain this pace and has recorded a delivery of more than 300 units, year to date at end of November 2011.

Automobili Lamborghini redefines the pinnacle of international super sports car market with the Lamborghini Aventador LP700-4. And it does so through peerless design, outstanding lightweight engineering, brutal power, impressive handling precision, and the use of the finest equipment available, all combined to deliver an exceptional driving experience. With the Aventador, the Italian carmaker is taking a giant leap into the future and is building on its rich history and heritage with the next legend in the automotive world.

You will find the Aventador’s technology package unique and innovative as it is based on a monocoque built using carbon-fiber that joins together superior lightweight engineering and the highest levels of safety and stiffness. What’s more, the car has a new 12-cylinder engine that has a displacement of 6.5 liters and that generates 515 kW / 700 hp, bringing the ultimate high-revving pleasure to drivers as well as remarkable low-end torque. And thanks to only 1,575 kg of dry weight, the car’s weight-to-power ratio is at only 2.25 kg per hp (4.96 lb/hp).

While the Aventador boasts an acceleration capacity of 0-100 km/h in just 2.9 seconds and a top speed of 350 km/h, these figures still don’t fully describe the car’s astonishing performance. Plus, even with this much increased performing power, the Aventador still boasts fuel economy and reduced CO2 emissions. In fact, to be more specific, fuel usage and CO2 emission figures are down by 20% compared to that of its predecessor even with an 8% power increase.

And if all that is not enough, the Aventador’s ISR transmission is significantly unique among other vehicles, guaranteeing only 50 milliseconds of shifting time, which is the fastest on record, as well as an emotional shift feel. Meanwhile, the lightweight chassis, which has a pushrod suspension, offers competition-level performance and definite handling precision. Additionally, the interior is expressively-designed and has hi-tech features like the TFT cockpit display using the Drive Select Mode system.

The Aventador is going to be built in a new production facility located in Sant'Agata Bolognese according to the highest quality standards. Customers will be able to avail of the new Aventador LP700-4 starting in late summer 2011.

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