Lamborghini planning a 25 percent increase in sales on the Chinese market

Article by Christian A., on August 27, 2010

Lamborghini will be moving to expand operations in China, starting with a target to sell 100 of its exotic vehicle this year, president and Chief Executive Officer, Stephan Winkelmann, said in an interview with Reuters at the Beijing Auto Show.

He said that the carmaker plans to exploit China's potential and aims for a 25% increase in sales from last year's figure of 80 units. To prove how dedicated the carmaker is to China, it unveiled a special edition of the Murcielago LP 670-4 SuperVeloce, which is intended solely for the Chinese market.

The Murcielago LP 670-4 SuperVeloce China Limited Edition has a flat grey color and strongly contrasting orange decals. Only 10 units of the supercar will be made; each will bear a numeration badge with the owner's name.

The LP 670-2 SuperVeloce is equipped with an upgraded V12 powerplant that generates 670hp and is lighter by 100 kg. With a power to weight ratio of 2.3 kg per hp, and its all wheel drive system, the car is able to hit 100 km/h (62 mph) in only 3.2 seconds.

The top version of the Murcielago can get to a top speed of 342 km/h (213.7 mph). Lamborghini, which plans to develop a sports car culture in China, is in the process of expanding its presence in the country.

Just last week, Lamborghini inaugurated its seventh showroom in China. This showroom, which is located in Shenzen, will be followed with a new dealership to be put up in Xiamen.

Topics: lamborghini, sales, china

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries