Lamborghini planning a 25 percent increase in sales on the Chinese market

Article by Christian Andrei, on August 27, 2010

Lamborghini will be moving to expand operations in China, starting with a target to sell 100 of its exotic vehicle this year, president and Chief Executive Officer, Stephan Winkelmann, said in an interview with Reuters at the Beijing Auto Show.

He said that the carmaker plans to exploit China's potential and aims for a 25% increase in sales from last year's figure of 80 units. To prove how dedicated the carmaker is to China, it unveiled a special edition of the Murcielago LP 670-4 SuperVeloce, which is intended solely for the Chinese market.

The Murcielago LP 670-4 SuperVeloce China Limited Edition has a flat grey color and strongly contrasting orange decals. Only 10 units of the supercar will be made; each will bear a numeration badge with the owner's name.

The LP 670-2 SuperVeloce is equipped with an upgraded V12 powerplant that generates 670hp and is lighter by 100 kg. With a power to weight ratio of 2.3 kg per hp, and its all wheel drive system, the car is able to hit 100 km/h (62 mph) in only 3.2 seconds.

The top version of the Murcielago can get to a top speed of 342 km/h (213.7 mph). Lamborghini, which plans to develop a sports car culture in China, is in the process of expanding its presence in the country.

Just last week, Lamborghini inaugurated its seventh showroom in China. This showroom, which is located in Shenzen, will be followed with a new dealership to be put up in Xiamen.

Topics: lamborghini, sales, china

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