While other carmakers are suffering lowered sales caused by the economic crisis, Automobili Lamborghini S.p.A., the manufacturer of Lamborghini, has experienced a global growth in sales.
It recorded a 1 percent growth in 2008 compared with 2007 from 2406 in 2007 to 2430 in 2008. Although its US markets suffered a 20.3 percent decline which is translated to 741 units sold rather than 930 units in 2007, other markets has offset the lost sales.
Record shows that the highest sales were made in the Middle Eastern and Far Eastern Asian regions. For instance, in the Middle East 166 units were sold in 2008 compared to 100 in 2007.
China soared from 28 to 72 in the same year. Both regions comprised 15 to 21.8 percent of market share increase. In its home turf, Italy, Lamborghini came in second after the US with 230 unit sold representing 10 percent increase.
Although Germany and UK had less significant sales increases, France attained a 27 percent sales hike.
Three contributing factors were identified as reasons for such great sales increases in spite of the unfavorable economic scenarios: flexible working hours with the agreement of labor unions, a highly improved brand image, and Lamborghini's policy of producing one new model a year.