Lamborghini SUV confirmed! Coming to the 2012 Beijing Motor Show!

Article by Christian Andrei, on February 2, 2012

Lamborghini will soon unveil a dramatically styled and extravagantly equipped SUV/crossover concept -- a successor to the LM002, according to a senior source at Audi (Lamborghini's parent company). The source said that he can’t give details but he confirmed that the speculations are “largely correct.” This new SUV concept will be unveiled to the public in late April at the Beijing motor show.

The new SUV/crossover will be added to the existing Lamborghini lineup along with the successor to the Gallardo and the newly presented Aventador in what would at least be a three model lineup starting in 2016.

Lamborghini has yet to confirm the reports. Another model that’s being considered is the unprecedented fourth model, which is a low-slung four-door sedan that was previewed by the Estoque concept shown at the 2008 Paris motor show.

The new Lamborghini SUV was intended to sell fewer than 1,500 each year. It is meant to be an upmarket rival for the Maserati Kubang, the BMW X6 and a similar four-door coupelike off-roader from Mercedes-Benz. The U.S. and China are the key markets for the new performance-orientated, four-wheel drive model. It’s believed that a 197-inch-long four-seater will start selling with a detuned version of the Gallardo's 5.2-liter V-10, which produces around 580 hp.

Another model in consideration is a hybrid version with four-wheel drive that combines the standard V-10 with a 107-hp (80-kilowatt) electric motor and a lithium-ion battery pack, estimated to have a combined output of nearly 660 hp.

The arrival of the very first Lamborghini SUV took the world by storm in 2012. Premiering at the Beijing Motor Show, this concept car was codenamed the Urus. Automobili Lamborghini successfully combined the best in an SUV's spacious interior with great versatility and incredible performance.

Due to Lamborghini's extensive experience in the field of lightweight metals and design technology, the Urus produces 400 kW / 600 horsepower and features lower than average CO2 output in comparison with any vehicles of the same size.

The interior is indeed spacious and everyone from the driver to all four passengers is given a lot of room. In fact, the size of luggage compartment can be altered according to the owner's preference as can the ground clearance levels. The interior has also been fit with the patented Forged Composite, delivering exquisite comfort and carbon fiber technology.

The Urus comes with all-wheel drive and compares well in terms of entertainment whilst driving with similar vehicles. Due to the surge in popularity for luxury SUVs, the development of the Urus comes at a good time for Lamborghini and its partners in delivering outstanding quality in a popular market but also in providing a vehicle which can comfortably become a family's primary vehicle.

This is an achievement for Lamborghini who has a reputation as primarily a sports and supercar manufacturer. By increasing the size of the market, it will help develop brand awareness and move them closer to the family market. Lamborghini has targeted a number of customer bases and has focused on the following: the US, Russia, Germany, the United Kingdom, China and the Middle East. With these countries in mind, Lamborghini is aiming to produce as many as 3,000 vehicles a year.

Stephen Winkelman, President and CEO Automobili Lamborghini, said that the arrival of the Urus is a key desire at Lamborghini of defining the SUV in this century. He added that whereas the SUV was seen for its functionality, the brand does not see any reason why it shouldn't also be seen for its performance and comfort. The company has had decades of designing cars which have been admired the world over and now with the Urus, they’re bringing Lamborghini to the SUV segment.

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