Lamborghini officially announced that a third model, a luxury SUV, will join its product range. As you may know already, the Italian carmaker known for its spectacular supercars will enter a new segment and take on vehicles such as the Range Rover, Porsche Cayenne or the upcoming Maserati Levante and Bentley Bentayga.
The first version of the Lamborghini SUV was unveiled back in 2012 at the Beijing Auto Show and it is known as the Urus Concept. We don’t know exactly how Lamborghini will name its new SUV, but we do know that it will bring it on the market in 2018. Moreover, it will be produced at Sant’Agata Bolognese and hundreds of millions of Euros will be invested.
The press releases says that the project will be realized thanks to the joint commitment of several partiers including VW Group with Audi AG as Lamborghini shareholder, the Italian Ministry of Economic Development, Invitalia (Italian national agency for inward investments and economic development), Emilia Romagna Region, the Union Representatives and the entire Automobili Lamborghini team.
Producing the SUV in Sant’Agata Bologneses means that Lamborghini needs to increase the factory site from current 80,000 square meters to an area covering ca. 150,000 square meters. As a result, the company will build new facilities such as a new production line, warehousing and enlargement of the research and development department.
The new model will also add 500 new employees as well as new opportunities for the supplier network in Italy and internationally. When it comes to customers, the Lamborghini SUV targets super sports customers who drive SUV models from other manufacturers but also new families and customers new to the brand. As expected, target markets will be USA, China, the Middle East, United Kingdom, Germany and Russia.
The company hopes to sell around 3,000 vehicles per year. In the concept form, the SUV used a big petrol engine that produced 600 hp (400 kW), while offering the lowest CO2 figure of all comparable vehicles. Power was delivered via a permanent all-wheel drive system, through a dual-clutch transmission.
Rupert Stadler, Chairman of the Board of Management Audi AG states: “Lamborghini, Italdesign Giugiaro and Ducati have developed very successfully under Audi parentage, and kept their Italian identity. With the decision to produce the Lamborghini SUV in Sant’ Agata Bolognese we have proven once more our commitment to Italy as an important automotive industrial nation.” [source: Lamborghini]