In order to boost its sales in China, Lamborghini is planning to add 11 stores in China this year. For those who don’t know, the Italian carmaker currently has 14 dealerships in the country but its CEO Stephan Winkelmann wants even more despite flat sales in China. Within few years, Lambo’s sales in China could grow even further if the manufacturer will build the Urus SUV Concept unveiled back in April at the Beijing Auto Show.
The SUV is expected to become firm’s best selling model in China, the United States, Europe, Russia and the Middle East. But the SUV’s job might not be so easy after all, as Bently is also planning to introduce a new model inspired by the EXP 9 F Concept.
Still, these models will be fighting against the Maserati Kubang. The market leader remains the Porsche Cayenne. If built, the Lamborghini Urus SUV will hit the market in 2015. The new car will be powered by a V10 engine delivering around 400 kW / 600 hp and according to the manufacturer it will offer the CO2 figure of all comparable vehicles.
2012 Beijing Motor Show is where Automobili Lamborghini will introduce the definitive superb athlete among SUVs. The Lamborghini Urus Concept completely redefined its engineering and form for this segment. The Urus merges singular design, a captivating interior, and exceptional performance with flexibility and everyday practicality.
Outputting about 440 kW / 600 hp and integrating Lamborghini's outstanding knowledge in lightweight design engineering assure magnificent dynamics. All the while, Lamborghini’s Urus will extend the lowest CO2 emissions of all vehicles in its class. This SUV concept has four roomy seats, an adaptable luggage section, varying ground clearance, and permanent all-wheel drive. The Urus provides exceptional driving enjoyment that has almost no limits. Its interior also meets the standards of excellent sportiness with ground-breaking materials featuring carbon-fibre technologies such as the patented Forged Composite.
The globally successful luxury SUV segment is showing all the indications of expanding further. A strong and well-appointed SUV is the most powerful option for a four-door vehicle that is fitted to meet every demand for everyday transport while still providing enjoyable, refined driving. The Urus means there is a Lamborghini available that can be a household’s main form of transportation.
This means that the brand can further expand its customer base by being attractive to families and to those who drive Lamborghini’s sports cars but who had to rely on other brands’ SUVs. The markets targeted are mainly in the US, the UK, Germany, the Middle East, Russia, and China. The production volume annually could most likely reach about 3,000.
The Urus cements an ideal for Lamborghini’s future, especially since the third model line perfectly complements the Lamborghini super sports cars. Stephan Winkelmann, President and CEO of Automobili Lamborghini, believes that SUVs represent emotion and freedom. SUVs are part of one of the most successful markets in the world. The Urus illustrates an extreme interpretation of an SUV.