Lamborghini trademarks the Huracan name

Article by Christian A., on May 1, 2012

Lamborghini has recently applied for a trademark for the Huracán, which means “hurricane” in Spanish. Its other pending trademark applications include Urus (the name eventually chosen for its SUV concept) and Deimos (which has yet to be unassigned). The Huracán word was adopted from ancient Mayan mythology where Huracan is the name for the god of fire, wind, and storms.

It actually isn’t so distant from Deimos, the ancient Greek god of terror and dread. None of these names are connected to bullfighting but this hasn’t stopped Lamborghini’s Matador Research Bureau.

Lamborghini isn’t the type of automaker that instantly applies for a trademark every time focus groups like a potential badge so it’s expected that the company will use these names even if it’s only for a concept car.

Nothing has been confirmed about the Huracán and Deimos names. The Urus badge will still be associated with the concept version of the SUV while Deimos and Huracán will go to the production SUV and Gallardo replacement.

What’s sure though is that Lamborghini wants to keep its lineup at only three vehicles as soon as the SUV arrives. If the Deimos or Huracán is dropped (or both), this won’t indicate that there will be a fourth model line.

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