Lamborghini Urus SUV has good chance of entering production, CEO says

Article by Christian Andrei, on April 27, 2012

The exotic Urus SUV Concept that Lamborghini has on display at the Beijing Auto Show has a “good chance” of entering production, according to Lamborghini CEO Stephan Winkelmann. A sneak peek of the four-seat concept was given to journalists as the New York auto show was about to close. Company executives said that it’s likely that the Urus will go on sale within 3.5 years.

The economic downturn had resulted to the axing of the project to build the Lamborghini's 2008 Estoque sedan concept but the Urus may have a different fate since it has the “highest emotion” and the greatest potential to grow. Winkelmann also said that entering the SUV segment is the “right” one for the company and so it is banking on the model’s profitability.

He said that the SUV will borrow parts of Volkswagen Group's SUV platform, which is used by both the Porsche Cayenne and the Bentley EXP 9 F. The Urus isn’t like other Lamborghinis that have limited use. Winkelmann describes it as a “daily driver” for several households. Lamborghini's r&d chief Maurizio Reggiani said that the SUV uses several rear suspension parts and powertrain items that could also be found in other VW Group vehicles. The Urus will feature a 600-hp version of the 5.0-liter V-10 engine in the Gallardo.

In addition, it has the front suspension and transmission tunnel that’s distinctively Lamborghini. It even has the permanent all-wheel-drive system of the brand. He added that the vehicle will use more carbon fiber, making it weigh 220 pounds less than competitive vehicles. This concept uses hefty 305/35R24 tires. The Urus is expected to have global sales of 3,000 units, which will more than double the volume of Lamborghini.

In particular, about 45% of sales are expected to come from North America and South America, 30% from China and the Middle East, and 25% in Europe and Russia. Reggiani said that Lamborghini's plant in Sant'Agata Bolognese, Italy, may not be able to handle all Urus production. However, this plant will be where final assembly and customization would take place.

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