Lamborghini will not see sales picking up again until new supercar is launched

Article by Christian A., on November 9, 2010

Lamborghini’s full-year revenues are expected to suffer because production of its high-performance Murcielago had been stopped six months ago. It’s anticipated that sales will pick up only in the second half of 2011 with the launch of a successor supercar, according to CEO Stephan Winkelmann.

Lamborghini, a unit of Volkswagen AG's Audi, ceased building the $400,000 Murcielago last May. In an e-mail to Reuters, Winkelmann said that its sales performance will be affected. Lamborghini struggled during the global economic crisis.

Even with the continuing growth in Asia, the carmaker’s first-half sales dropped by 2.6% to 152.9 million euros ($216 million). In 2009, sales had dropped 41% to 281 million euros.

Winkelmann said that returning to the record levels seen in 2007-2008 will not be immediate, especially when you consider the slow demand from markets like Europe and the US.

Winkelmann expects the recovery to start from the second half of next year. In 2008, Lamborghini sold a record 2,430 cars.

Named after a fighting bull, the Murcielago is Lamborghini's top-selling 12-cylinder car. It has delivered over 4,000 units in nine years, 409 of which were sold in 2009. [via Reuters]

Topics: lamborghini, sales

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries