Lancia cancelled plans to produce the Flavia a.k.a. rebadged Chrysler 200

Article by Christian Andrei, on August 29, 2011

There are reports that Lancia has cancelled plans to produce the Flavia, a rebadged 200 that is also the brand’s smallest model. At the Geneva Motor Show, Lancia displayed three badge-engineered Chrysler models that were designed to fill open slots in Lancia’s range. The Flavia was showcased as both a four-door sedan and a convertible.

Meanwhile, the Thema was shown as a rebadged 300C. The third is the Grand Voyager, which is related to the North American Dodge. The three cars certainly appeared to be ready to go into production but Lancia had been cautious and referred to the Flavia as a concept.

It is rumored that the Flavia has been scrapped because it won’t be profitable enough, according to LeftLaneNews. The 200 evolved from the Chrysler Sebring, a model that European consumers have not widely supported. Critics assert that nothing will change if it gets a Lancia badge.

However, it’s more probable that plans for the Flavia are merely delayed as Flavia has made a significant mark in Lancia’s history. The next-generation of the Chrysler 200 will arrive in 2013 and will lead to the creation of a Lancia-badged version that is expected to be tweaked to become more appealing to the European market.

It is believed that the delay will mean that the Flavia will be a better fit to the other models in the lineup and there’s less risk that it won’t be profitable. But then, this means that Lancia would have to wait longer to be able to come out with a mid-size sedan, which Lancia has not had since the Lybra was phased out. Lancia needs to have an entry in this segment for the brand to be seen as a serious contender in Europe.

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