Land Rover boss confirms plans to build a new entry-level SUV, below the Freelander

Article by Christian Andrei, on March 11, 2013

Land Rover’s boss John Edwards confirmed that the company is assessing plans to build a new entry-level SUV. However, he clarified that this is just one of numerous new models being considered and that none of these possibilities has taken the next step. A source claimed that a new manufacturing plant may be constructed in India to prepare for the production of a new entry-level model that will be priced lower than the Freelander.

The source implied that this will be the smallest model of Land Rover yet and that it will be equipped with an engine that has about two liters of capacity.

If these plans get the go-signal, it’s likely that the new Land Rover will be the basis of a collaboration between Land Rover, Tata and Chinese partner Chery. Edwards said that the company is continuing to look out for opportunities to build a Land Rover model that’s smaller and more affordable. But then, they’re also looking into a plan for Land Rover to expand to various segments and price points.

He explained that while the company wants growth, it will have to determine where the best opportunities lie. Edwards said that new Land Rovers will be built to be offered in all global markets.

This debunks reports that the new small car will be exclusively available in emerging markets. Furthermore, a sub-Freelander model is likely to be more popular in the UK where sales of similar models (such as the Mini Countryman) are rising.

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