Land Rover celebrating the end of Journey of Discovery at Goodwood FoS

Article by Christian Andrei, on June 28, 2012

The 50-day, 10,000-mile cross-continent expedition -- dubbed the Journey of Discovery -- undertaken by Land Rover will be concluded at the Goodwood Festival of Speed. Land Rover arranged the event to mark the 1,000,000th Land Rover Discovery built at its Solihull plant earlier this year. The journey started at Birmingham, UK, and will end at Beijing, China.

It seeks to raise £1,000,000 for Land Rover's Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). The outstanding achievements of the Discovery and its lasting success will be represented by the newest Discovery 4 on display and in off-road action.

Meanwhile, Land Rover's new stand will rebuild the Solihull production line where the car is made. Discovery has been given over 200 awards around the world. In 2011, it broke records with nearly 45,000 units sold throughout 170 worldwide markets. It is serves as a terrific example of UK design, engineering and manufacturing, with 83% of production being exported from its West Midlands manufacturing base.

The highly practical Land Rover Discovery 4 can accommodate seven passengers and has a load space volume of up to 2,500 litres. It is filled with technology such as Land Rover's award-winning Terrain Response System, which adapts the vehicle to respond to various terrains and driving conditions such as snow and sand. The Solihull facility now has about 6,000 workers following a recruitment drive launched six months ago. This expanded the workforce by 20%.

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