Land Rover DC100 to get green light for production

Article by Christian Andrei, on December 26, 2012

Land Rover design director Gerry McGovern is confident that the new Defender will be able to accomplish for the Land Rover badge and image what the successful Evoque achieved for the Range Rover. More than a year ago, Land Rover showed off the DC100 Concept and started to bring it to shows around the world in order to gather feedback.

McGovern said that this concept received the approval of many potential consumers. He also said that 90% of the 250,000 people that they had talked to loved the new Defender. McGovern added that an introduction is planned sometime mid-decade and that the design for the Defender replacement had advanced and they had already examined different concepts aside from the DC100.

He thinks that the new Defender is comparable to the Evoque since it appeals to the new, more style-conscious buyer. However, he clarifies that practicality wasn’t compromised in the pursuit of style. He said that the new generation is targeted for the new Defender so it needs to have its essence but also has to be relevant and attractive to the modern consumer.

McGovern says that he realizes how sensitive the new Defender project is because of its loyal fan base. He said that a “like-for-like replacement” for the Defender won’t be suitable and will not be allowed due to safety legislation. That’s why it will have to get the spirit of the past but in a modern manner.

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