Land Rover DC100 to get green light for production

Article by Christian A., on December 26, 2012

Land Rover design director Gerry McGovern is confident that the new Defender will be able to accomplish for the Land Rover badge and image what the successful Evoque achieved for the Range Rover. More than a year ago, Land Rover showed off the DC100 Concept and started to bring it to shows around the world in order to gather feedback.

McGovern said that this concept received the approval of many potential consumers. He also said that 90% of the 250,000 people that they had talked to loved the new Defender. McGovern added that an introduction is planned sometime mid-decade and that the design for the Defender replacement had advanced and they had already examined different concepts aside from the DC100.

He thinks that the new Defender is comparable to the Evoque since it appeals to the new, more style-conscious buyer. However, he clarifies that practicality wasn’t compromised in the pursuit of style. He said that the new generation is targeted for the new Defender so it needs to have its essence but also has to be relevant and attractive to the modern consumer.

McGovern says that he realizes how sensitive the new Defender project is because of its loyal fan base. He said that a “like-for-like replacement” for the Defender won’t be suitable and will not be allowed due to safety legislation. That’s why it will have to get the spirit of the past but in a modern manner.

Land Rover upholds a styling integrity that predates over six decades ago. Redeveloping and revitalizing the design principles of the brand had indeed been a challenge. Each of the two concepts expresses the diverse themes on the brand’s range.

Simplicity and Strength

The principle of fusion of design and function was reflected in the car’s bodywork below the waist. The feature also expresses the brand’s enduring simplicity. It has abruptly defined shoulder lines. Closeness to the upright panels of the concepts makes all four corners visible to the driver. This enhances the brand’s signature confident driving.

The vehicle’s four-square stance was made possible through its short overhangs, compact dimensions and 22-inch alloy wheels. The two concepts are both all-terrain which makes it very convenient. Other features that are shared by both concepts are the hood edges set into the shoulder line, the conspicuous handle set into the trailing edge of the doors and the triangular vent in the front wings. These common detailing are also present on current Land Rovers.

Dependable Design

Significant to the overall look is the front-end design, DC100 Sport and DC100 which embodies the evolution of the Defender 'face' that has maintained its enduring charm for over six decades. There is reasonably no other car in the world that motivates affection and loyalty as a Land Rover, from the original Series 1 up until the recent Defender.

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