Land Rover has started work on its replacement to the 62-year-old Defender

Article by Christian A., on August 29, 2010

Land Rover's replacement to the Defender is reported to be known to insiders as Project Icon. Land Rover has only been working on this replacement for a little over two weeks after parent company Tata Motors had signed off funds for a full engineering and design program for the car.

What this means is that Project Icon now has its own slot in the company's product cycle.

The replacement to the 62-year-old Defender is set to be launched in 2014. Currently, Land Rover is working out the positioning of the car and marketing. It also seeks to sort out the model line-up of its core off-roader range.

Land Rover insiders say that the company has acknowledged the need for greater clarity for the brand's lineup.

The Project Icon is slated to be the company's flagship for at least the next 20 years. It isn't likely that Project Icon will take the Defender name for production. What would be carried over are the car's looks and values.

Previously, the car had been tipped be underpinned by the firm's T5 steel platform chassis. It is believed that Land Rover's Electric Rear Axle Drive (ERAD) technology, which it displayed in a Freelander in 2008, could be used in Project Icon to help improve economy and reduce emissions.

If you liked the article, share on:

Comments

Recommended

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries