Land Rover launces Trail Less Traveled app for 2013 Range Rover

Article by Christian Andrei, on May 3, 2013

Land Rover North America has released the Trail Less Traveled app – the brand's first ever app meant to showcase the fourth generation Range Rover vehicle. The app, which is now available on iTunes.com, permits users to take a trip with the Range Rover vehicle, explore its impressive on-road and off-road capabilities and experience the many interior and exterior improvements that make this model the most capable and refined Range Rover ever.

Kim McCullough, Brand Vice President of Land Rover North America, said that for more than 65 years, Land Rover was a pioneer in the auto industry. He said that the Trail Less Traveled app is intended to demonstrate this ‘spirit’ that is innate to the brand.

In addition, the app is a tool that owners and enthusiasts like as they’re “tech-savvy and intensively active social-media users." The Range Rover vehicle stands out from its rivals because of its on-road and off-road capabilities, as well as a series of interior and exterior modifications.

Those who use the Trail Less Traveled app will be able to explore the interior and exterior of the fourth generation Range Rover via an eight-stage interactive journey from any of four camera angles at the same time.

With this technology, the driver is taken through some amazing scenery as well as be able to switch from wide camera angles to tight close ups instantly. All of these give app users an authentic Range Rover driving experience.

A driver can use an interactive map to choose the route, move on to various stages, pause the journey, as well as view pictures and videos of the newest engineering advancements in the vehicle. The driver can also select their own soundtrack, perspective, and ending.

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