Land Rover preparing a new crossover

Article by Christian A., on January 17, 2013

Land Rover is planning to build a new ‘white space’ concept that would let it enter a new sales territory if the car does enter production, according to sources. It’s believed that this model will be a new crossover slotted underneath the Range Rover Evoque that design director Gerry McGovern is hoping to get into.

Aside from this car being a new offering, the car can explore a new design language. In addition, it comes with new technologies that are meant to drastically improve powertrain efficiency and cut weight. The challenge that Land Rover faces now is to source a shared platform that would allow this more affordable car to be feasible as well as profitable.

If JaguarLand Rover can develop a new premium compact platform on its own, it will almost surely be too expensive and would use up a lot of resources even if Jaguar also used it. This new model’s aesthetics is based on the DC100 next Defender concept, which has been received well by consumers. This would result to a bold, chunkily clean-cut appearance that no rival could offer.

It doesn’t seem likely that it will be given a Range Rover sub-branding. Instead, the car will supplement the Freelander and Discovery, which are to be redesigned as more advanced leisure market products.

The new model’s concept uses the same market research and creative techniques that led to the LRX concept car, which is another white space concept that was produced as the Range Rover Evoque. It hasn’t been confirmed when this compact crossover will make an appearance but it will almost surely be a motor show concept, maybe within the next two years.

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