Resisting the trend on green motoring is futile, as carmakers such as Rolls Royce and Land Rover have come to realize. In recent years, the popularity of the hybrid and electric vehicles has become too invasive to be ignored. For its initial step, Land Rover has entered the world of hybrids.
Global Brand Director John Edwards told Inside Line that the company will not overlook alternative propulsion any longer. Land Rover’s first hybrid is scheduled to arrive a year from now.
It is based on the new generation Range Rover that’s expected to debut in 2012. It’s speculated that the model will be equipped with an electric motor mated to a V6 gasoline engine.
A year after this first model comes out, Land Rover will release a more radical model: a plug-in hybrid that will feature some of the technologies that’s available on Jaguar cars.
But then again, Land Rover doesn’t plan on turning its entire lineup into hybrid or electric in the near future. Rather, Land Rover is planning an approach that’s more calculated.
In particular, Land Rover will create hybrid versions for those in the range that are able to attain the largest gains from technology in terms of fuel economy.