Land Rover shows its history and stories on its Facebook page

Article by Anita Panait, on October 11, 2012

Land Rover has launched a new Facebook tab feature designed to provide its visitors and guests the chance to explore in greater details the stories and achievements that have inspired the carmaker. The new Facebook tab feature, which is part of the carmaker’s latest cross-media advertising campaign, could be accessed at facebook.com/landrover/app_140595682752253.

The Land Rover Facebook page presents the stories behind the brand, using a series of dedicated pages loaded with images and direct links to archive and contemporary video clips that are hosted on sharing site YouTube.

Visitors at Land Rover’s Facebook page have the chance to learn more about how the Land Rover story started, the incessant development of its engineering and design capabilities, its achievements around the world, as well as its current status as one of the world’s best respected premium carmaker.

The first chapter of Land Rover’s tell-all story begins with Conceived on a Beach and an insight into how Maurice and Spencer Wilks’ post-war vision for a simple yet all-ground vehicle came true and how Land Rover’s early history developed. The second chapter is focused on Land Rover’s global expeditions, showing how they have demonstrated that the carmaker’s vehicles are also very tough and reliable.

It also features footage and recollections from the original 1955 Overland Expedition as well as from this year’s Journey of Discovery. The Journey of Discovery had the one millionth Discovery relive the 1955 Overland Expedition in a marathon fund-raising drive from Birmingham, United Kingdom to Beijing, China, yielding £1 million for the International Federation of Red Cross and Red Crescent Societies.

Then the focus shifts into important qualities that can be found in all Land Rover models, from the earliest vehicles to the current highly advanced models. Not Driven by Vanity or Fashion, meanwhile, provides insights into the processes -- design philosophy, extreme environment testing and product development -- involved in bringing a new Land Rover to the public, with a focus on the Range Rover Evoque.

Topics: land rover, facebook

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