Land Rover to complain against Chinese copy of Evoque SUV

Article by Andrew Christian, on November 27, 2014

Land Rover is planning file a complaint with Chinese authorities over a local SUV it claims is too similar to its Evoque SUV, a report by Autocar says. The alleged copy – the Landwind X7 SUV– was unveiled at the Guangzhou Motor Show in China last week.

The X7 looks too much like the Evoque, and even bears the similar font and the lettering positioning on the hood. Land Rover chief executive Ralf Speth told Autocar that the “fact that this kind of copying” is happening in China is “very disappointing.”

He noted that that such copying should not happen since the intellectual property involved is owned by Jaguar Land Rover. He added that any infringement of that intellectual property will be a breach of international regulations applicable globally.

According to Autocar, Landwind will commence producing the X7 this month and will sell it at around CHY134,992 ($22,000) in China. The price of the Landwind X7 is well below starting tag of the Evoque in China, which is much higher than its sticker in the United States due to import duties.

Likewise, the X7 is powered by a 2.0-liter turbocharged four-cylinder engine providing 188 hp of output and 184 lb.-ft. of torque.

The engine is mated to either a six-speed manual gearbox or an eight-speed automatic transmission. According to Speth, he will talk with Land Rover’s partners at local carmaker Chery “to find a way around this situation." He said that such copying will undermine the credibility of China.

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