Land Rover to introduce a broader variety of customization options

Article by Christian A., on March 12, 2013

Land Rover’s customers will get a broader variety of customization options. But company chief John Edwards clarifies that the company will make sure that any work done is in line with the brand values of the marque. Edwards said that Land Rover will give customers the opportunity to personalize their cars --- but “in a limited way.”

He said that they’re looking into what aftermarket tuners are doing and so, they will want to acquire a share of that market, according to Autocar. He warned though that Land Rover can’t be expected to endosre sanction modifications that are as radical as some of the most modified models, one example of which is the dark pink Hamann Range Rover that was seen at the Geneva Motor Show.

Edwards shared that Land Rover has a department named ETO that works on development projects but then the company is aware that it has to weigh its “discomfort against the business case.” He said that it’s obvious that it has a brand responsibility to protect.

Its means of selling cars has to be aligned with its values but it also has to do what it can to increase profits. He explained that ultimately, it’s a matter of timing. Since Land Rover is a comparatively small firm, it has to give priority to opportunities depending on the investment needed.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Having a 400 hp and 470 lb-ft of torque is a tremendous advantage. Yet Ford hasn’t formally announced the numbers regarding its latest Ford Expedition. The current SUV as we...
by - February 17, 2017
Aston Martin and Red Bull’s AM-RB 001 hypercar project is moving along quickly. This time, the project partners have already commissioned a number of technical partners that would help in...
by - February 17, 2017
This is what happens when a guy thinks fast forward into the future. Never mind if autonomous driving is just lurking around the corner. Volkswagen, Chevrolet, Audi and Ford are...
by - February 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries