Land Rover wants to build a bigger Range Rover Evoque

Article by Christian Andrei, on December 6, 2011

Land Rover plans to produce a larger Range Rover Evoque partly due to the smaller car’s success and the brand’s continuing growth. Insiders say that the expansion includes proposals for the brand to enter new niches. It is being favored over comparable projects of Jaguar (its sister brand) since its potential sales and profits are higher.

Land Rover is being encouraged by the rising sales of the BMW X and Audi Q models to make its Range Rover sub-brand broader by creating a model that is positioned between the newly launched Evoque and the Range Rover Sport.

This gap is likely to widen since both the Range Rover Sport and the flagship Range Rover move upmarket even further as they’re about to get renewed. The priciest Evoque costs £45,000 while the cheapest Range Rover Sport costs £55,000. The planners at Land Rover are believed to be mulling the price range for a Grand Evoque to be from £35,000 to £55,000.

This unit will probably be based on the LR-MS architecture, the same one used on the current Evoque, which was developed from the Ford EU-CD platform that serves as the foundation of the Freelander. It’s believed that the inherent packaging efficiency of this architecture would yield to a decently scaled cabin, especially for rear-seat passengers.

When it comes to a design theme, the ‘Grand Evoque’ would be the starting point even as Land Rover will be anxious for this car to get a unique visual and functional character. The company is striving to control its sales of the Evoque from encroaching on other models.

Exterior Design

The Land Rover LRX concept car -- praised globally for its thrilling new interpretation of classic Range Rover design cues – served as the main inspiration for the new Land Rover Range Rover Evoque. The vaunted spirit of this concept was reborn into reality thanks to smart design and meticulous engineering – without sacrificing Range Rover’s core values -- interior luxury, refined performance and all-terrain capability.

Land Rover design director Gerry McGovern called the Range Rover Evoque as a bold evolution of Range Rover design that adopts new interpretations of classic Range Rover design cues while remaining true to core Range Rover values.

He quipped that Evoque takes on a dynamic profile with a powerful and sporty stance, thanks to its muscular shoulder that runs across its length, its dramatic rising beltline, and a characteristic taper to its roofline.

The powerful and sporty stance of the new Land Rover Range Rover Evoque has been attributed to the wheels pushed out to the corners as well as wide wheel arches integrated into the body.

The new Land Rover Range Rover Evoque also features thoroughly sculpted corners that help reduce its visual front and rear overhangs. Meanwhile, the luxuriously comfortable cabin of the new Land Rover Range Rover Evoque makes use of premium quality materials and is provided with an elegant interior design typical of a Range Rover.

McGovern noted that the bold intersection between the instrument panel’s solid horizontal elements and the center console’s dynamic vertical lines highlights the cabin’s strong yet simple architecture. Customers are given the option to further appoint their Land Rover Range Rover Evoque with soft, premium leather as well as twin-needle stitching on the seats, doors and instrument panel.

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