Land Rover plans to produce a larger Range Rover Evoque partly due to the smaller car’s success and the brand’s continuing growth. Insiders say that the expansion includes proposals for the brand to enter new niches. It is being favored over comparable projects of Jaguar (its sister brand) since its potential sales and profits are higher.
Land Rover is being encouraged by the rising sales of the BMW X and Audi Q models to make its Range Rover sub-brand broader by creating a model that is positioned between the newly launched Evoque and the Range Rover Sport.
This gap is likely to widen since both the Range Rover Sport and the flagship Range Rover move upmarket even further as they’re about to get renewed. The priciest Evoque costs £45,000 while the cheapest Range Rover Sport costs £55,000. The planners at Land Rover are believed to be mulling the price range for a Grand Evoque to be from £35,000 to £55,000.
This unit will probably be based on the LR-MS architecture, the same one used on the current Evoque, which was developed from the Ford EU-CD platform that serves as the foundation of the Freelander. It’s believed that the inherent packaging efficiency of this architecture would yield to a decently scaled cabin, especially for rear-seat passengers.
When it comes to a design theme, the ‘Grand Evoque’ would be the starting point even as Land Rover will be anxious for this car to get a unique visual and functional character. The company is striving to control its sales of the Evoque from encroaching on other models.