Land Rover will expand its lineup to 16 models by 2020

Article by Christian Andrei, on November 8, 2012

Land Rover will be stretching the limits of its present platforms and model lineups to a total of 16 models, according to an Autocar report that cited insiders. Autocar forecasted that Land Rover’s present SUV range composed of SUVs (Evoque, Defender, Freelander/LR2, Discovery/LR4, Range Rover Sport, and Range Rover) would generate a high number of variants in their respective new generations to fulfil the needs of all types of customers.

Land Rover hopes that by adding to its lineup, it will be able to double sales by the time the decade ends to about 600,000 units each year globally, according to Autocar’s estimates. These changes will start from the top as expected. The new Range Rover will be arriving at showrooms soon. It shares its platform with the smaller Range Rover sport that may arrive in 2013. It is believed that a long-wheelbase version or the luxury flagship version being rumored (or both) may be released later.

Previous reports have revealed that Land Rover will create multiple Evoque variants in order to build on the success of the original Evoque SUV. The models that are likely to enter production are the Evoque convertible and a compact three-door version that will be positioned below the current standard-wheelbase three-door model.

There’s also going to be a seven-passenger “Evoque XL,” which will have a look that’s very distant from the seven-seat Range Rover. The “Evoque XL” will be more affordable even as it delivers about the same level of convenience. The LR2, which uses the Freelander name in global markets, will be offering a small, medium, and large-sized version.

While the “baby” Freelander will be embarking on an approach that’s more mass market and with the same platform as the baby Evoque, the five-seat Freelander/LR2 will be competing with the Audi Q5. In addition, there will be a seven-seat LR2 too. On the other hand, the LR4 will be offered in two variants: standard and luxury.

The two will be using an aluminum alloy platform that is shared with the Range Rover and RR Sport. This is logical since the LR4 and RR Sport use the same platform. However, the luxury Discovery/LR4 is expected to be at the top of the flagship crossover and will be rivalling the BMW X5. Meanwhile, the Defender (the most interesting of the Land Rover brand) will be offered with five variants.

Topics: land rover, lineup

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