Land Rover’s new-vehicle registrations in the UK are up 28% in 2010

Article by Christian A., on January 7, 2011

For 2010, Land Rover’s new-vehicle registrations reached just a little over 42,000 in the UK. This figure is 28% higher than the 33,000 vehicles sold the prior year. Sales of all of its models improved, with the Freelander up 37%, Range Rover up 29% and Discovery up 27%.

In a press release, Land Rover UK managing director, Colin Green, said that all the more customers are “looking at the bigger picture” and are thinking of the overall cost of car ownership before deciding to buy the car.

The press release also stated that the sales and market share of Land Rover grew because of improved fuel economy, combined with excellent residual values.

The primary reason for the boost in sales is the positive response for 2011 MY vehicles and the improved fuel efficiency across the range.

Many British customers chose the most economic model in the model lineup, the Freelander 2 TD4_e, which features Land Rover's Intelligent Stop Start technology to cut CO2 emissions by up to 20% in urban traffic.

Green added that the retail environment may still be challenging but the company believes that it will improve its sales further for 2011. He said that Land Rover will continue to invest in the new product, such as what it will do for the launch of the New Range Rover Evoque later in the year.

This model is scheduled to be officially introduced on Jan. 7. Production will be done at Land Rover's plant in Halewood, Liverpool, resulting to the creation of 1500 new jobs.

Topics: land rover, sales, uk

If you liked the article, share on:

Pin It

Comments

Recommended

Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries