A Justice League-inspired Kia Sorento was unveiled at the San Diego Comic-Con as part of the partnership between DC Entertainment (DCE) and Kia Motors America. The Justice League-inspired Kia Sorento was the eighth and final custom vehicle built by the partnership. Its looks are designed by Jim Lee, the iconic comic book artist and DC Entertainment co-publisher.
Lee completed the customization of the Sorento before a live audience. The collection of all eight Justice League-inspired Kia vehicles will be exhibited throughout Comic-Con at the Interactive Zone at Petco Park. The vehicles were created to boost awareness of DC Entertainment’s “We Can Be Heroes” giving campaign. After the unveiling of the eighth vehicle, DCE President Diane Nelson announced that it would be the centerpiece of a special online charity auction on eBay, which proceeds will benefit the “We Can Be Heroes” campaign.
Nelson opened the 10-day charity auction, which is now live at www.ebay.com/wecanbeheroes until July 27, 2013. The 10-month partnership between DC Entertainment and Kia involved creating eight vehicles based on iconic characters that comprise the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. Each of these characters is featured on their Kia model designed by Lee. The eighth car captures the entire Justice League, as drawn by Lee.
“Our goal in 2013 was to bring our fans and the JUSTICE LEAGUE Super Heroes together in unique ways to fight the hunger crisis in the Horn of Africa. That effort started with the once-in-a-lifetime opportunities we’ve been able to offer through our crowdfunding campaigns that have raised over $285,000 to-date,” Nelson said. “Now, through these tremendous partnerships with Kia and eBay, the auction will take the offerings to a whole new level with a truly one-of-a-kind, and fully driveable, CUV customized by Jim Lee.”