Laura Schwab is named new Aston Martin regional head for the Americas

Article by Christian Andrei, on October 11, 2015

Laura Schwab’s appointment as Aston Martin’s President for the Americas takes effect on October 26. She will be reporting directly to Global Sales Director Christian Marti.

Schwab makes the move from Jaguar Land Rover where she held the Marketing director role and had overseen marketing communications, sponsorships, experiential events, product marketing, corporate social responsibility, and customer engagement.

Schwab will be based at Aston Martin’s regional headquarters in Irvine, California. As the Regional President, she will handle all sales and service, brand marketing, communications, and public relations for the customers as well as the 46 dealerships located in the U.S., Canada, South America, and Mexico.

A graduate of the University of Kentucky College of Law and originally from Louisville, Kentucky, Schwab began her career as part of a technology start-up company in Southern California.

After this stint, she entered the automotive industry where she embarked on a 15-year career with various roles in the operational, sales and marketing segments.

According to Dr Andy Palmer, the CEO of Aston Martin, said that Laura is an “excellent” new member of the team as she has a proven ability to boost growth with various marketing and retail programs. He added that as Aston Martin launches its 6-year 'Second Century Plan' in the Americas region, it presents an opportunity for Schwab to apply her skills to help increase brand awareness.

Christian Marti, Aston Martin's Global Sales Director, added that he is looking forward to Laura’s tapping on her wide experience in sales and marketing to carry the brand to greater heights.

He added that he believes that Laura’s “vibrant personality” will “energize” the network and reverberate with dealer partners throughout the region. Schwab said that she is “delighted” to join the company during an exhilarating time. She also said that she aims to develop this critical region for the brand and to open up some opportunities for the business.

Press Release


Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October.

Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility.

Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Having graduated from University of Kentucky College of Law, Laura started her career with a technology start-up company in Southern California, before joining the automotive industry and since amassing fifteen years' experience across a variety of operational, sales and marketing roles. Laura originates from Louisville, Kentucky.

Aston Martin CEO, Dr Andy Palmer said: "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth.

"As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region."

Aston Martin's Global Sales Director, Christian Marti added: "I look forward to Laura joining our team bringing her considerable experience in sales and marketing to our brand. I know her vibrant personality will resonate with our dealer partners across the region and energise the network."

Laura Schwab commented: "I am delighted to be joining Aston Martin at what is clearly an immensely exciting time for the brand and look forward to further developing this crucial and well-established region for the company.

"The coming years will present some considerable opportunities to grow the Aston Martin business in the Americas and I hope to use my experiences in the automotive space to help this great brand flourish."

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