Laurence Fishburne is the new voice of Cadillac

Article by Christian Andrei, on December 21, 2010

As part of efforts for post-bankruptcy sales to continue to climb, Cadillac has chosen actor Laurence Fishburne to voice a new TV ad campaign that will debut with the Rose Bowl on Jan. 1, 2011. Cadillac said the new TV advertising is a component of its new "red-blooded luxury" campaign.

A spokesman recently said General Motors Co.'s luxury division will continue to use the tag line “Standard of the World” when the campaign launches.

The first advertising for the brand from agency Fallon Minneapolis, which took over the Cadillac account in July 2010, will follow a year in which Cadillac has posted a 38 percent U.S. sales gain through November, almost twice the gain recorded by the industry.

Vice president for Cadillac marketing, Don Butler, said that the brand's goal is to continue to set a new standard in its own distinctive way.

A spokeswoman said that Cadillac has not relied on a “notable voice” since actress Kate Walsh was tapped in a 2008 campaign, and actor Gary Sinise had participated several years earlier in a campaign named “Break Through,” which featured Led Zeppelin's music.

Fishburne currently stars in the CBS drama “CSI: Crime Series Investigation.” He was nominated for an Academy Award for best actor in a leading role in 1994 for “What's Love Got to Do With It." He also starred in the Matrix film series, and has won Emmy and Tony awards.

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016