As part of efforts for post-bankruptcy sales to continue to climb, Cadillac has chosen actor Laurence Fishburne to voice a new TV ad campaign that will debut with the Rose Bowl on Jan. 1, 2011. Cadillac said the new TV advertising is a component of its new "red-blooded luxury" campaign.
A spokesman recently said General Motors Co.'s luxury division will continue to use the tag line “Standard of the World” when the campaign launches.
The first advertising for the brand from agency Fallon Minneapolis, which took over the Cadillac account in July 2010, will follow a year in which Cadillac has posted a 38 percent U.S. sales gain through November, almost twice the gain recorded by the industry.
Vice president for Cadillac marketing, Don Butler, said that the brand's goal is to continue to set a new standard in its own distinctive way.
A spokeswoman said that Cadillac has not relied on a “notable voice” since actress Kate Walsh was tapped in a 2008 campaign, and actor Gary Sinise had participated several years earlier in a campaign named “Break Through,” which featured Led Zeppelin's music.
Fishburne currently stars in the CBS drama “CSI: Crime Series Investigation.” He was nominated for an Academy Award for best actor in a leading role in 1994 for “What's Love Got to Do With It." He also starred in the Matrix film series, and has won Emmy and Tony awards.