Laurence Fishburne returns as Morpheus in Kia’s ‘The Truth’ Super Bowl spot

Article by Christian Andrei, on January 29, 2014

If you didn’t like Audi’s Doberhuahua spot for the Super Bowl XLVIII, you should take a look at Kia’s new spot called “The Truth” that features Laurence Fishburne and is inspired by ‘The Matrix’ trilogy. The new spot presents the 2015 Kia K900 rear-drive luxury sedan and just like in the Matrix, Laurence Fishburne a.k.a. Morpheus is at a valet stand at an upscale restaurant and offers a couple a startling choice: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.”

As expected, the couple goes for the red key and drives the new Kia K900. Furthermore, Morpheus shows the couple “what luxury sounds like,” by serenading them with a soaring rendition of “Nessun dorma,” an aria from Giacomo Puccini's opera Turandot.

As the K900 drives by, two strikingly similar-looking agents gaze in disbelief as streetlights explode and high-rise buildings ripple like water.

For those who don’t know, the 2015 Kia K900 is offered with a 3.6-liter Lambda V6 engine that generates 311 hp, but for those who want more the Korean carmaker offers a 5.0-liter V8 engine delivering 420 hp. Both engines use the same 8-speed transmission, while power is delivered to the rear wheels.

“The K900 offers something modern and different for the growing number of people who don’t want to be confined by the traditional definitions of luxury, and returning to the Super Bowl for the fifth straight year allows us to send a clear signal to TV’s largest audience that something different is going on at Kia.”

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