Kia has named Lawrence Hamilton as marketing director for Kia Motors UK Limited effective immediately. He will be replacing Simon Hetherington, who transferred to the newly created position of dealer development director. Hamilton started in Kia as general communications manager in 2004. In the last eight years, he has made significant contributions to the development and awareness of the brand in the United Kingdom.
Kia Motors UK's Managing Director Michael Cole commented that Hamilton is an "excellent marketer" who has a "wealth of automotive experience." He further stated that Hamilton has been "at the forefront" of shifting the perceptions of the UK vehicle buying public towards Kia for "the last few years." Hamilton will make a "great addition to the Senior Management Team," Cole also said.
Hamilton stated that he is "delighted" to take on the challenge of further developing "one of the world's fastest growing automotive brands in the UK." He also said that this is a "really exciting opportunity."
He commented that he has a capable and stable team to support him. The career of Hamilton has focused extensively on automotive marketing communications after graduating in Business Studies in 1993 from Staffordshire University. He gained experience at Mazda, Mitsubishi and Daewoo at European and UK level roles.